Understanding your body shape and from that your own Style Personality is the key  to everything. It unlocks the mystery of why some things work and others don't. It gives you the tools to create fabulous looks  for yourself, every day and for every occasion. Once you know your Style Personality you will never look at clothes - or dressing - in the same way again. Add to this the unique Style App and looking wonderful has never felt this easy. Your closet, your Personal Lookbook, Seasonal Trends and the latest bespoke finds  available on all your devices.